Product Marketing Manager – Engagement & Retention

Growth Marketing Strategist – Engagement & Retention | 12-month Contract | Cupertino – Hybrid

Our client, a global leader in technology and digital experiences, is seeking a Growth Marketing Strategist with expertise in subscription lifecycle marketing to drive engagement and retention for its media and entertainment services. This role will collaborate with cross-functional teams-including engineering, product, operations, analytics, and design-to develop data-driven marketing programs that enhance customer experiences.

If you have a passion for digital media, subscription growth, and engagement strategy, and enjoy working in a fast-paced, innovative environment, this opportunity is for you!

Key Responsibilities

• Develop and optimize engagement and retention strategies to maximize customer lifetime value.
• Utilize A/B testing and data-driven insights to inform marketing strategies, driving continuous improvement.
• Build strong cross-functional relationships across international marketing, product, engineering, analytics, and design teams.
• Define geo-specific narratives, value propositions, and educational messaging for various markets.
• Lead experiment-driven optimizations, ensuring marketing programs meet key performance metrics.
• Drive strategic recommendations based on deep analytical insights and marketing best practices.

Key Qualifications

• Proven success in developing and optimizing lifecycle marketing programs to increase customer engagement and retention.
• Strong analytical and problem-solving skills, with the ability to translate data insights into actionable strategies.
• Expertise in A/B testing and performance optimization for marketing campaigns.
• Ability to align cross-functional teams and stakeholders, ensuring seamless execution of marketing initiatives.
• Exceptional communication and presentation skills, with the ability to articulate marketing strategies to both executives and internal teams.
• Experience working on large-scale, time-sensitive international projects.
• Strong project management skills with an emphasis on detail and execution.

Experience & Education

• 3-5 years of experience in digital marketing, with a focus on engagement and retention.
• Previous experience in lifecycle marketing for a media platform or subscription-based business preferred.
• Hands-on experience with push notifications, email, in-app messaging, and other digital marketing channels.
• BA/BS required; MS/MA/MBA preferred.

This role is ideal for a strategic thinker who thrives in a collaborative, data-driven environment and is passionate about building world-class digital experiences for global audiences.

Salt is acting as an Employment Business in relation to this vacancy.