Sr. Manager – Marketing Analytics

Salt is partnering with a revolutionary CPG retail company looking to hire a Senior Marketing Analytics Manager. This is a full-time, permanent position based out of Austin, TX.

This position is responsible for delivering data-driven, actionable insights to help optimize the business. You will analyze a variety of market, competitor, behavioral, and transactional data to enhance understanding of overall business performance and optimize planning for various marketing initiative and programs.

The role:

• Utilizes advanced analytical methods to identify patterns, relationships and trends across multiple data sources
• Construct narratives which can be understood by a broad (non-techincal) audience and proven empirically through data and analysis
• Oversees analysis of customer data, including leveraging custom segmentation models to provide insights into customer engagement, profitability, and shopping behavior to inform strategy
• Identify test & learn opportunities to quantify the incremental benefit of marketing and loyalty program campaigns and initiatives
• Partner with marketing program and channel managers to ensure reporting and analytics alignment
• Prepare quarterly media performance reviews to inform media plans, financial forecasting, and identify areas for efficiency improvements
• Lead efforts with cross-functional stakeholders, translating business questions into analyses that inform business critical decisions

Your profile:

• Understanding of analytics, marketing operations, business analysis, loyalty programs, or related fields
• Working knowledge of regression and classification models. Additionally, prefer exposure to more advanced forecasting and machine learning techniques
• Strong working knowledge of SQL, Python and/or R
• Strong ability to design / analyze controlled experiments (test/control, pre/post); develop and activate against a consumer segmentation
• Build and nurture relationships with senior-level stakeholders and leaders
• Ability to oversee and advise on project management issues and assist with overcoming barriers
• Demonstrates strong knowledge of the WFM product mix, supply base, and retail operations
• Bachelor’s degree in a quantitative discipline; a Graduate degree is preferred
• 3-5 years of hands-on experience developing marketing measurement methods (marketing mix modeling solutions, predictive modeling techniques, leading media mix and predictive modeling initiatives)

Salt is acting as an Employment Agency in relation to this vacancy.