Consultant, Digital Marketing Analytics

The Marketing Performance Management team is responsible for enabling the Marketing businesses through innovative tools and techniques to measure and effectively leverage data to drive marketing performance.

The Consultant, Marketing Performance Management will be responsible for executing on the design, development, and maintenance of the measurement frameworks to support marketing campaigns and optimisation alongside supporting the transformation to target state.

Key accountabilities will include:

• A subject matter expert that delivers on the Marketing Performance roadmap.
• Manage the development, implementation and evaluation of initiatives that increases the performance capability across Marketing.
• Drive the use of sophisticated and innovative tools and methods providing data-driven measurement solutions to support strategic decision-making across Marketing and Product teams.
• Deliver on the build and maintenance of the data assets and visualisation required to ensure consistent, automated measurement across marketing.
• Deliver best-in-class technical data knowledge across marketing with a primary focus digital media and 1 to 1 transformation in AWS.
• Maintaining and Innovating on automated media reporting through the DOMO platform
• Supporting campaign teams to ensure that the data-driven decision making is embedded into campaign management and optimisation

Capabilities, Experience & Qualifications will include:

• Demonstrated experience in marketing and/or performance insights in Financial Services or related industry.
• Highly proficient in SQL & Python programming languages as well as data visualisation tools, e.g. DOMO/Tableau/Thoughtspot.
• Highly developed data analytic skills, working with complex data sets and analysis methods.
• Solid understanding of Digital Marketing activities (SEM, digital advertising, social, mobile etc) & Technologies (DCM, facebook, Ensighten, Adobe).
• Strong stakeholder management and influencing skills required.
• Excellent understanding of integrated marketing and digital media landscape.
• Strong communications skills, able to convey complex messages in a simple and effective manner.

Salt is acting as an Employment Agency in relation to this vacancy.