Opportunities to further your career within the Creative industry

The most popular industries for creative specialists are marketing, media and PRand advertising and sales. The job level most requested by these sectors is “experienced” but not at the manager level.

Recent Changes for Creative Jobs

The creative working landscape is constantly influenced by innovations and new ways of thinking. One result of this influence is that self-employment is at the forefront of the creative market. More precisely, there are not many other industries where the self-employment rate is as high as in the creative industry. Particularly, a lot of young people prefer being portfolio workers and self-employed. Another trend, which especially affects Canada, is that creative professionals are frequently needed for cultural and tourist events. Since these are often one-off events, creatives need to be available at short notice and have relevant experience.

Future Prospects

Currently, it is prime time for creative professionals with the right experience and skills, as creative agencies have been growing and companies are investing more money in their creative departments. Industry experts expect this trend to continue and predict that the demand for art directors, creative directors, copywriters, user experience (UX), and user interface (UI) experts will particularly increase over the next couple of years.

• Salt’s advice for getting a job in the Creative industry

  Employers’ Requirements

  As the creative industries become increasingly digitalized, it goes without saying that employers expect creative experts to be skilled in everything digital. This might range from online distribution, website development, and the streaming of live events to the creation of online banners. Another requirement from employers is that creatives need to become all-rounders, meaning that they should not only be specialists in their field but also have a basic understanding of other creative sectors, including UX, UI, copywriting, and creative technology.

  Creative Job Interview Preparation

  During an interview for a creative role, interviewers tend to closely review the applicants’ portfolio and ask relevant questions about their work. Besides portfolio-related questions, they might also ask the following to get to know you better:

  • What was your favorite project and why?
  • What technology tools do you use regularly?
  • Could you please describe your design style?
  • What is your opinion about our creative materials?

  Educational Requirements

  A bachelor’s degree in a creative-related field, such as graphic design, television production, advertising, or publishing, might be seen as advantageous by some employers. However, what really matters in the creative industry is the professional’s portfolio. An excellent portfolio is usually worth more than any degree, which is why in Canada, creatives start working on their portfolios as soon as possible and rarely pursue a postgraduate degree.