What is Digital Consulting?

With the digital technology landscape constantly evolving, many companies are being left behind by competitors using more innovative digital solutions and ways of working. They simply do not know what solutions and operating models to move towards, and hiring in-house experts in all of the emerging digital fields is too costly for most. This is where Digital Consultants step in.

Digital Consultants lend their extensive digital knowledge to businesses to audit their current set up. From what marketing platforms and database setups they use, to what IT infrastructure and cyber security they have in place, Digital Consultants will use their expertise to assess exactly where there’s scope for improvement. They’ll then identify the right solutions for these areas of weakness, before using their sales skills to sell these solutions to the company in question. This process should overall improve a business’ efficiency and productivity, whilst potentially reducing expenditure in the process.

Salary Information and Career Progression

Opportunity

With more brands requiring effective Digital Consulting, the demand for Digital Consultants is at an unprecedented level. There’s a huge need for Sales Consultants with expertise in the array of digital fields that are relevant to businesses.

The demand is particularly high in developing economies, where innovative ideas and solutions are particularly needed.

However, as always, Consultant roles are extremely competitive and consulting firms are still very selective in their hiring process.

• Recent Changes in the Digital Consulting Industry

  Consulting is now rarely ever a one-off job, and it has become more and more important for Consultants to work with companies over a long period of time and constantly monitor their progress. This type of Digital Consulting is known as Relationship Consulting, and sometimes yields higher fees due to the longer contracts involved. By informing a company’s long term digital strategy, Digital Consultants are more pivotal than ever before.

• Future Prospects

  Considering Digital Consultants help enables companies to be as efficient and financially savvy as possible, it seems they will continue to be sought after for the foreseeable future.

• Salt’s advice for getting a job in digital consulting

  Employers’ Requirements

  Digital Consultants must have a keen understanding of different digital solutions and how to harness them to improve a company. Specifically, they should have excellent problem-solving and analytical abilities, as well as information technology and numeracy skills.

  It is also imperative that Digital Consultants are goal-orientated and driven to make transformational changes.

  CV Requirements

  It’s not just a candidate’s hard skills that will get them the job, but their soft skills too. Being able to spot opportunities, think outside the box and understand the selling cycle whilst having excellent communications is a must. a Digital Consultant must be able to convince businesses to invest in certain changes and maybe technologies by explaining how exactly they’ll be beneficial.

  Digital Consultants should also be able to demonstrate their impact in previous roles. Employers need to know the effects of a candidate’s input and the objectives and outcomes of previous projects they’ve overseen.

  Interview Preparation

  The most typical interview form for Consulting jobs are case study interviews. In these interviews, employers present a made-up or real business situation to the jobseeker and ask them to find a solution for it. They are interested in how candidates try to find a solution in a structured, logical and innovative way.