Snr SEO Specialist – Backfill

Our client, a thriving design and technology agency, is looking for a passionate Senior SEO Specialist to support the development and execution of SEO Strategy & Goals for all new digital marketing-based projects for their client’s owned digital channels.

This individual will plan and lead cross-departmental teams across the enterprise pertaining to SEO strategy and principles to optimize and continually revitalize website content for maximum SEO ranking and performance.

Responsibilities:

* Collaborate to optimize both the volume of inbound organic traffic from Search engines to our websites as well as the conversion rates. Continually revitalize and optimize SEO content for stronger SEO ranking with SERP analysis.
* Collaborate with internal stakeholders and project teams for website migration with focus to sustain and increase organic traffic to maximize revenue.
* Prepare quality link-building, content collaborations and content optimization options for the client’s digital assets.
* Lead all SEO asset assessments and content gap analyses. SEO & SEM quality score optimization with media
* Support internal and agency copywriters for SEO content on websites, apps, email and other digital marketing deliverables including Social Media SEO, You Tube SEO, Link Building and other for complex user journeys, in a manner that reflects the requirements of the briefs by working in collaboration with Creative Production, Campaign Delivery Manager and User Experience Manager.
* Develop SEO copy tone and style in a manner that is consistent with brand tone of voice collaborating closely with brand & marketing to reconcile SEO tactics with our users’ online experience, and with our designers and copywriters to uphold our brand’s integrity.
* Support Senior Manager, Digital Content Production for new and creative growth strategies including but not limited to; Voice Search, Ecommerce SEO, Accelerated Mobile Pages (AMP), link building and more.
* Provide recommendations and execute strategies for content development in coordination with SEO and Brand & marketing goals – general and keyword specific.
* Leverage internal insights and analytics tools from enterprise teams for running SEO reporting and performance tracking. Collaborate with teams for creating tracking and reporting for all SEO initiatives to track ROI. Local & technical search audits including content expansion roadmap performance tracking. Competitor analyses.
* Prepare reports for management, detailing SEO campaign performance within insights and recommendations for future considerations.
* Manage tracking the budget, developing scope, pre-planning and sourcing SEO vendors through Procurement and Campaign Delivery Manager.
* Participate in strategic brainstorming, campaign development and creative execution where required.
* Interacting with front-end developers and senior copywriting specialists for execution of SEO tactics.

Essential Skills and Knowledge Required:

* Minimum 5 years of SEO experience in SEO dedicated role (agency, design house, in-house).
* Advanced Google Analytics experience.
* Expert experience with multiple SEO tools: MOZ, ahrefs, SEMrush, Google search console, Screaming Frog etc.
* Familiarity with front-end web development (HTML, JavaScript, CSS). Certification in SEO.
* Understanding of creative storytelling principles.
* Understanding of writing styles and principles across various mediums.

Education:

University degree in English, Communications, Advertising, or related field.

If you are interested and meet the requirements, please feel free to apply.

**Please note: Only successful candidates will be contacted.

Salt is acting as an Employment Business in relation to this vacancy.