Senior Copywriter

Luxury Content Creation & Brand Storytelling:

• Craft exceptional, emotionally resonant narratives that convey the unique value proposition of the clients premium developments
• Develop sophisticated, culturally nuanced copy that appeals to HNWI and luxury property buyers
• Create distinctive brand voice guidelines specific to the clients luxury positioning
• Conceptualize compelling headlines, taglines, and key messages for flagship properties

Bilingual Excellence & Cultural Adaptation:

• Demonstrate native-level writing proficiency in both Arabic and English
• Lead transcreation (not just translation) between languages, ensuring emotional and cultural equivalence
• Adapt messaging to resonate with both local Emirati sensibilities and international luxury standards
• Ensure terminology consistency across languages through creation and maintenance of a luxury real estate glossary

Multi-Channel Content Leadership:

• Direct the creation of premium marketing collateral including brochures, presentations, and sales tools
• Develop sophisticated EDM campaigns targeting high-value prospects
• Craft compelling digital content for web, social, and digital platforms
• Write persuasive copy for print advertising and OOH campaigns

Strategic Input & Collaboration:

• Partner with marketing to develop distinctive positioning for each development
• Collaborate with design team to ensure harmony between visual language and written narrative
• Work with digital marketing specialists to optimize content for luxury buyer journeys
• Provide expert guidance to junior writers and external agencies on brand voice

Quality Assurance & Performance:

• Establish and enforce rigorous quality standards for all luxury content
• Analyze performance metrics to continuously refine messaging approach
• Stay informed on global luxury real estate trends and competitor communications
• Conduct regular audits of content effectiveness across channels

Salt is acting as an Employment Agency in relation to this vacancy.