Chief Marketing Officer – Trading platform

About the Company

My client are a global trading platform serving over 120 countries, committed to transforming the financial landscape by empowering ambitious individuals to embark on their trading journey. The platform offers innovative features such as Spot Trading, Derivatives Trading, MT5 Trading, Token Launchpad Services, and more. Users can diversify their portfolios into a variety of assets, including cryptocurrencies, commodities, indices, stocks, and forex, all within a highly secure environment.

Role Overview

Seeking a seasoned marketing leader to drive brand awareness, customer acquisition, and retention in a competitive financial technology space. This role is pivotal in defining the company’s marketing vision, aligning strategies with business objectives, and executing across digital, content, and traditional marketing channels.

Key Responsibilities

Strategic Leadership

• Develop and implement marketing strategies that align with business goals.
• Drive customer acquisition and optimize retention through targeted strategies.
• Monitor market trends and competitor activities to identify growth opportunities.

Brand Development

• Oversee brand identity and messaging to ensure consistency across channels.
• Establish the company as a thought leader in the fintech industry.

Digital Innovation

• Lead SEO, PPC, email marketing, social media, and influencer campaigns.
• Utilize data and analytics to measure and optimize marketing performance.
• Stay ahead of industry trends, leveraging emerging technologies.

Customer Insights

• Conduct market research and customer segmentation to refine strategies.
• Gather feedback to improve product offerings and marketing efforts.

Team Leadership

• Inspire and develop a high-performing marketing team.
• Foster collaboration across departments to integrate marketing with business functions.

Budget Management

• Oversee marketing budgets and ensure efficient resource allocation.
• Measure ROI and adjust strategies to maximize impact.

Stakeholder Engagement

• Build relationships with industry influencers, media, and strategic partners.
• Represent the company at industry events to enhance visibility.

Qualifications:

• 10+ years in marketing, including 5+ years in leadership roles within fintech or related industries.
• Expertise in digital marketing, brand development, and customer acquisition.
• Strong analytical skills and experience with data-driven decision-making.
• In-depth knowledge of fintech market trends and customer needs.

Key Competencies:

• Strategic thinking and innovation.
• Decision-making and problem-solving capabilities.
• Customer-centric mindset with a focus on delivering value.
• Leadership presence and ability to inspire teams.

Salt is acting as an Employment Agency in relation to this vacancy.