CRM & Growth Marketing Manager

CRM & Growth Marketing Manager

Our client, a Digital Disruptor in the region, is looking for a Digital Growth Marketing Manager to lead all aspects of online development for customer acquisition and retention.

Role Responsibilities:

• Drive customer acquisition and brand consideration through digital marketing channels, always ensuring that business goals are met.
• Brainstorm new and creative growth strategies, utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Lead, direct and motivate and measure a team of Digital Marketing and Brand Professionals
• Oversee the CRM and customer experience department and strategy
• Develop the customer insights and analytics strategy
• Conduct customer and competitive research strategy and programs, as well as provide insight on short and long term market trends and reports
• Lead all the creative development for marketing materials and brand design elements, including concept development, creative direction, and tactical executions
• Ensure brand and content strategy and experiences can live native to relevant mediums, spanning all digital channels, including direct response, display, video, search, email, social and mobile marketing

Requirements:

• 5-7 years experience in an ecommerce or Digital business
• You have previously built brands that people love, across cross-channel marketing campaigns that you designed, implemented and evaluated
• Must have experience with Braze or similar
• Experience using Amplitude is beneficial
• Strong problem solving skills
• Ability to clearly show previous examples of creative thinking
• Strong verbal and written communication
• You have a proactive work ethic and a do-er
• Strong presentation skills and a fantastic communicator
• Advanced analytics skills

Salt is acting as an Employment Agency in relation to this vacancy.