Head of Brand

Digital Marketing Jobs

💼 Reports to: Director, Corporate Marketing

The Opportunity

A leading organisation in the region is looking for an experienced and strategic Head of Brand to lead the evolution of its corporate brand across a diverse group of businesses. This high-impact role will focus on building a unified, humanised brand narrative that connects with stakeholders both internally and externally.

Key Responsibilities

Brand Strategy & Governance

  • Define and lead a clear, purpose-driven brand strategy aligned to business goals
  • Ensure brand consistency across all touchpoints and business units
  • Oversee the development of key corporate assets, including presentations and videos
  • Work with legal teams to ensure trademarks and IP are properly registered
  • Audit and maintain compliance with brand guidelines across all departments

Brand Development & Campaigns

  • Drive brand development across new and existing platforms
  • Lead rebrand implementation across multiple customer touchpoints
  • Build and execute internal and external brand campaigns
  • Ensure content and creative outputs are high-quality, on-brand, and engaging
  • Shape brand storytelling through digital, social, media, and internal comms

Research & Insights

  • Commission brand health tracking and perception studies
  • Use data and insights to guide brand direction and optimise performance
  • Partner with third-party agencies to deliver brand research and analysis

Stakeholder Engagement & Training

  • Educate internal teams on brand guidelines and messaging
  • Serve as the brand guardian across internal and external communications
  • Partner with senior stakeholders and external vendors to ensure brand alignment

Policy & Budget Management

  • Contribute to the development of corporate marketing policies
  • Manage budgets and oversee agency/vendor output
  • Ensure messaging is accurate and aligned in both English and Arabic where applicable

About You

Experience:

  • 10+ years of brand and marketing experience in large corporate or agency environments
  • Track record of managing large-scale brand transformation and campaigns
  • Confident working with senior stakeholders and managing cross-functional teams

Skills:

  • Strong strategic and executional mindset
  • Excellent writing, presentation, and storytelling skills
  • Skilled in brand research, analysis, and communications planning
  • Fluent in English; Arabic is a plus
  • Able to manage multiple projects and external partners

Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field
  • MBA or equivalent is preferred

Salt is acting as an Employment Agency in relation to this vacancy.

Job Information

Job Reference: JO-2507-355035
Salary: Negotiable
Salary per: annum
Job Duration:
Job Start Date: 01/09/2025
Job Industries: Digital Marketing Jobs
Job Locations: UAE- Abu Dhabi
Job Types: Permanent

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