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Head of FX Marketing – Trading Platform

Digital Marketing Jobs

UAE-Dubai Permanent AED30000 - AED35000 per month

A global cross-asset trading platform servicing over 120 countries, dedicated to empowering individuals and investors with innovative financial tools. The platform offers features such as spot trading, derivatives trading, card-based crypto purchases, and portfolio diversification across assets like crypto, commodities, indices, stocks, and forex, all under a secure asset custodian.

Role Description

As Head of Marketing, you will spearhead strategies to position the organization as a leader in the fintech industry, focusing on customer acquisition, brand visibility, and long-term engagement. This role emphasizes collaboration with senior leadership, product, and sales teams to align marketing with overarching business goals while navigating a competitive and regulated market landscape.

Key Responsibilities:

  • Develop and implement a marketing strategy for fintech services such as lending, payments, and investments.
  • Build a distinctive and recognizable brand reflecting the company’s core values.
  • Oversee external communications to ensure consistent messaging across channels.
  • Drive customer acquisition and retention using data-driven campaigns and insights.
  • Utilize CRM and marketing automation tools to personalize customer experiences.
  • Lead digital marketing efforts, including SEO, SEM, email marketing, and social media campaigns.
  • Monitor campaign performance and optimize strategies using analytics tools.
  • Conduct market research to guide product positioning and marketing strategies.
  • Partner with product teams for go-to-market plans for new launches.
  • Align marketing initiatives with sales efforts and provide necessary collateral.
  • Ensure compliance with industry regulations in all marketing activities.

Qualifications and Skills:

  • Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
  • Over 8 years of marketing experience, including 3+ years in a leadership role in fintech.
  • Expertise in marketing traditional financial services and fintech platforms.
  • Proficiency in digital marketing tools (e.g., Google Analytics, HubSpot, Salesforce).
  • Strong analytical, strategic planning, and team management skills.
  • Knowledge of industry regulations and compliance practices.
  • Proven ability to manage budgets and achieve high ROI.

Salt is acting as an Employment Agency in relation to this vacancy.

Job Information

Job Reference: JO-2501-349369
Salary: AED30000 - AED35000 per month
Salary per: month
Job Duration:
Job Start Date: 24/02/2025
Job Industries: Digital Marketing Jobs
Job Locations: UAE-Dubai
Job Types: Permanent

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Head of FX Marketing - Trading Platform

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