Marketing Manager

Job Overview:
We are seeking a dynamic and results-driven Marketing Manager to lead our brand management, social media, PR & events, and performance marketing initiatives. The ideal candidate will have a strong background in both the technology and fashion/cosmetics industries. You will be responsible for developing and executing marketing strategies to enhance brand visibility, foster customer engagement, and drive business growth.

Key Responsibilities:

• Develop and implement comprehensive brand strategies that align with the company’s vision and goals.
• Ensure consistent brand messaging across all platforms, enhancing brand positioning within the market.
• Conduct market research to stay updated on trends in fashion, cosmetics, and technology.

• Create, implement, and oversee social media campaigns that engage target audiences and drive brand awareness.
• Manage content creation, ensuring that it aligns with brand guidelines and trends in the fashion and tech industries.
• Analyze social media performance and adjust strategies accordingly.

• Develop and maintain relationships with media, influencers, and other stakeholders to promote the brand through press releases, interviews, and event sponsorships.
• Plan and execute PR initiatives, including media events, product launches, and brand collaborations.
• Represent the brand at key industry events, ensuring positive media coverage and brand alignment.

• Drive customer acquisition through performance marketing channels (PPC, SEO, SEM, paid social, etc.).
• Manage and optimize marketing campaigns to meet key performance indicators (KPIs), such as lead generation, conversion rates, and return on ad spend (ROAS).
• Collaborate with the analytics team to monitor campaign performance and adjust strategies to ensure optimal results.

• Work closely with product, sales, and creative teams to ensure marketing efforts align with business objectives.
• Provide leadership to the marketing team, fostering innovation and creativity in all marketing efforts.

Qualifications:

• Bachelor’s degree in marketing, Business, Communications, or a related field.
• 10+ years of experience in marketing, with a focus on brand management, social media, PR, and performance marketing.
• Strong experience in both the technology and fashion/cosmetics industries.
• Proven success in managing marketing campaigns across multiple channels, including digital and traditional platforms and launching products and brands.
• Excellent written and verbal communication skills, with the ability to create compelling brand narratives.
• Ability to manage budgets, analyze data, and report on marketing performance.
• Strong leadership skills and the ability to work collaboratively across departments

Salt is acting as an Employment Agency in relation to this vacancy.