Retention Specialist – Senior

As a Retention Specialist, you’ll spearhead the development and execution of impactful multi-channel campaigns aimed at boosting customer engagement, acquisition, activation, and retention. Your pivotal role involves monitoring metrics, scrutinizing campaigns, and delivering insightful reports on business and consumer behaviors.

Responsibilities:

• Crafting strategies to amplify customer engagement and foster growth through diverse integrated campaigns.
• Utilizing customer attributes to define segments and map out effective customer journeys.
• Conducting rigorous multivariate testing while refining campaigns through comprehensive communication audits.
• Gathering feedback, tracking performance, and honing customer targeting to enhance campaign effectiveness.
• Harnessing past campaign behavioral insights to optimize email campaigns, lists, and segmentation.
• Continuously refining optimization methodologies, distilling actionable insights, and brainstorming fresh experimental ideas.
• Analyzing crucial metrics, presenting progress against set objectives, and collaborating across teams seamlessly.

Qualifications:

• Over 3 years of hands-on experience in fintech, or B2C product domains.
• Proven expertise in customer lifecycle marketing, campaign management, or customer value management.
• Proficiency in marketing automation tools like MoEngage, Amplitude, Netcore, Marketo, Adobe Campaign, or similar platforms.
• Experience using analytical and database tools such as Advanced Excel, Adobe Analytics, Google Analytics, etc.
• Strong visual communication skills, coupled with the ability to simplify intricate concepts and data.
• Technical agility and a strong appetite for adopting new tools and practices.
• Exceptional proficiency in spoken and written English.
• Experience in multi-site collaboration spanning different time zones.
• Analytical and quantitative skills, including a working knowledge of SQL and Python.

Salt is acting as an Employment Agency in relation to this vacancy.