Senior Marketing Manager

Reporting To: Executive Director
Qualifications: Bachelor’s degree in Marketing (MBA preferred)

About the Role

We’re seeking a strategic and hands-on Senior Marketing Manager to lead all aspects of brand, digital, content, and demand generation. This role is ideal for a dynamic marketer who thrives in fast-paced environments and is passionate about building a purpose-driven brand on a global scale.

Key Responsibilities

Brand & Content Leadership

• Define and articulate a compelling brand narrative and positioning.
• Develop and manage marketing content across digital platforms including websites, blogs, videos, and case studies.
• Craft unique value propositions and messaging frameworks.

Event & Campaign Management

• Plan and execute virtual and in-person events such as webinars, podcasts, and industry conferences.
• Ensure consistent brand visibility and audience engagement across all event touchpoints.

Market Growth Strategy

• Identify growth opportunities and develop go-to-market strategies.
• Collaborate across departments to execute integrated marketing plans.

Sales Enablement

• Equip the sales team with tools such as sales decks, battle cards, data sheets, and customer stories.
• Align marketing output with commercial objectives and support business development.

Content Creation

• Produce and manage high-quality marketing materials including newsletters, social media posts, presentations, and testimonials.
• Support content-led demand generation initiatives.

Partnerships & Alliances

• Build strategic alliances with partners to enhance solution visibility and credibility.
• Collaborate with internal and external stakeholders to co-market offerings.

PR & Media Relations

• Cultivate media relationships and coordinate press engagement strategies.
• Manage the development and distribution of press releases and work with PR agencies.

Thought Leadership

• Represent the business at industry events, conferences, and media engagements.
• Champion customer success stories and build executive-level visibility.

Planning & Budgeting

• Collaborate with leadership to define marketing budgets and performance metrics.
• Translate marketing plans into actionable programs and track ROI.

Must Have:

• Proven experience in digital marketing, brand management, content strategy, and demand generation.
• Strong record of executing integrated marketing strategies across multiple regions.
• Excellent storytelling, content development, and stakeholder engagement skills.
• Experience in managing marketing budgets and leading cross-functional teams.
• Exposure to event marketing and partner-driven campaigns.
• Deep understanding of market dynamics and competitor analysis.

Salt is acting as an Employment Agency in relation to this vacancy.