PPC Executive

Our client, a leading global aviation company is currently looking for a PPC Executive to join their team.

Responsibilities:

• Develop, execute, and manage paid search campaigns across multiple platforms, including Google, Bing, Yandex, Naver, Yahoo Japan, Baidu, 360, and Sogou.
• Assist digital campaign managers in delivering search campaigns on time and within budget.
• Work closely with the in-house Digital Acquisition team, vendors, and agencies to implement a customer-focused approach to digital marketing, ensuring it is relevant and effective across all digital customer touchpoints.
• Consolidate and analyze data to produce cross-platform reports on digital marketing activities.
• Use analytics tools such as Adobe and Google to monitor and measure SEM activity, deriving insights to guide actions and optimizations.
• Track and manage digital performance budgets to avoid overspending, adjusting expenditures as needed.
• Contribute to a defined testing plan to enhance business insights from PPC campaigns, emphasizing revenue generation and cost savings.
• Support data-driven marketing projects in collaboration with internal teams and vendors using GCP tools like Google BigQuery.
• Stay current with the latest innovations and technologies in digital marketing to meet commercial objectives.

Requirements:

• At least 3 years of experience in a client-side or agency PPC role; experience in the airline industry is a plus.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience managing PPC budgets exceeding 1 million USD annually.
• Certifications in SA360, Google Campaign Manager, Google Ads, and Google Analytics.
• Proficiency in SQL and JavaScript to support teams responsible for web/app implementation with PPC requirements.
• Advanced Excel skills, with experience in DataStudio, Power BI, or similar analysis tools preferred.
• Strong analytical skills with the ability to translate data insights into actionable recommendations.
• Additional skills such as knowledge of Python, experience with DV360, and familiarity with Adobe Audience Manager are considered advantageous.

Salt is acting as an Employment Agency in relation to this vacancy.