Social Media Strategist

As Social Media Strategist you will develop structured, repeatable systems for scaling personal brands across multiple platforms (Instagram, YouTube, TikTok, LinkedIn).

The role:

• Build Scalable Content Workflows; Design end-to-end content production processes that streamline ideation, creation, repurposing, and publishing.
• Analyze & Optimize Performance; Develop dashboards, track key metrics, and continuously refine strategies based on real-time data, A/B testing, and audience insights.
• Study & Implement Best Practices; Research and extract proven growth strategies from top creators, personal brands, and industry-leading case studies – then test and adapt them for our ecosystem.
• Paid Media and Collaborations; Use paid media and collaborations effectively to meet objectives.
• Leverage AI & Automation; Use cutting-edge tools to automate content distribution, repurpose assets, and enhance audience engagement at scale.
• Experiment & Innovate; Push boundaries by exploring new content formats, interactive experiences, and emerging platforms to keep our brands ahead of the curve.
• Engage & Grow Communities; Develop audience engagement strategies that turn followers into loyal brand advocates, leveraging community-driven growth.

About you:

• A scientific approach to social media – where every decision is backed by data, research, and experimentation.
• Experience in building scalable content systems, not just managing individual accounts.
• A toolkit of AI, automation, and analytics platforms that help streamline and optimize growth.
• A deep interest in studying high-performing social media strategies, distilling key takeaways, and applying them effectively.
• A proven track record of growing personal brands or influencer-led businesses.
• Strong communication and storytelling skills – knowing how to blend analytical insights with creative execution.
• Experience in the luxury market

Salt is acting as an Employment Agency in relation to this vacancy.