Freelance SEO/SEA Specialist

Responsibility

Lead Generation

• Translating the (commercial) goals into successful campaigns. You determine how you will generate more leads that then have to be converted into trials.
• Carrying out paid campaigns via Google, social media, and other websites and platforms.
• Optimizing ads and website CTAs in order to increase conversion. Therefore you will work closely with your SEO teammates to come up with the best call-2-actions and ideas for downloadable content items.

Dashboarding & reporting

Your job is to collect all relevant data and help your team to make decisions based on this data. This means the use of Google’s Data Studio and HubSpot’s reporting functionalities. Success ratios, CTR, CPC and Cost-per-trial are KPIs that you’ll have to live by.

Your profile

What are we looking for?

• Working in a startup appeals to you. You like to take the initiative, want to show and further develop your creativity and understand that working in a startup requires flexibility and commitment from both sides.
• You have at least a completed HBO education, preferably in marketing and / or commerce;
• You have more than 4 years of experience in a position involving SEA, Google Analytics, Google Ads, Google Search Console, and social advertisements;
• Experience with HubSpot is a big plus.
• It is a great advantage if you also have knowledge and experience with Google Data Studio.
• Excellent in English.

Salt is acting as an Employment Business in relation to this vacancy.