Opportunities to further your career within the Digital Marketing industry
Digital Marketing has been growing enormously in importance over the last couple of years, which is why Digital Marketing specialists are strongly needed in companies and agencies. Unfortunately, hiring managers frequently report that there is not enough talent in the market for all the roles which need to be filled. Thanks to that, Digital Marketing professionals with the right skill sets have an easier time to land a job as the employment market is not very competitive. Among the most in demand skills are search marketing, including SEO and PPC.
Popular Industries
Most experts in this field offers services across various digital marketing channels, including search, mobile, display, social, video, and website. It is worth mentioning, though, that Digital Marketing careers are opening up within all industries, including automotive, FMCG, leisure, telecommunications, and financial services.
Recent Changes
Compared to the past, consumer purchase behaviour has become more complex. It is far less frequent that consumers will go into a store and purchase things, especially expensive products, without first informing themselves about various product options online. Digital Marketing has the potential to influence consumers at all touchpoints along their purchasing journey. Therefore, it is crucial that those in Digital Marketing roles have a basic knowledge of all the channels at their disposal — no matter their specialism — so they can integrate them depending on the campaign at hand.
Future Prospects
The future prospects for Digital Marketing experts depend on the size of the company. In large agencies, you will usually start off in an assistant or junior position, but have the chance to climb up the career ladder within three to five years, and get a senior role in your specialist field. Since many large agencies operate on a global level, employees often have the chance to work in one of their offices abroad and therefore gain international experience. Some of the benefits which most Digital Marketing agencies and companies offer to their employees are bonuses, private healthcare insurance and great on-site facilities.
Employers’ Requirements
An all-round Digital Marketing talent is expected to discover new online media opportunities, develop integrated content marketing strategies, manage the contact database, use web analytics software, and provide regular reports to demonstrate the return on investment of specific Digital Marketing measures. Furthermore, they are usually expected by their employers to negotiate with media suppliers, create copy for an organisation’s website and manage e-communications.
CV Requirements
The skill set for Digital Marketing roles depends strongly on the area of specialism that you work in. There are a couple of core competencies which should be included on a Digital Marketing CV. Typical examples of these core competencies are the capability of managing multiple campaigns at the same time, creative talent in order to come up with innovative ideas, attention to detail, and the ability to work under pressure.
Interview Preparation
The interview formats used for Digital Marketing roles, heavily depend on the company. Most companies will conduct a behavioural interview combined with a case study. The behavioural interview will help them to get to know your personality and ask questions about your previous working experience. Based on the answers to the behavioural questions, the interviewers can then assess if you would be suitable for the role. In the case study part, a Digital Marketing problem will be presented to the applicants, and they have to come up with possible solutions to the problem.
Educational Requirements
Digital Marketing roles are open to all kind of graduates. However, a degree in digital marketing, marketing, media and communications, advertising, business, and journalism is often considered as advantageous. Postgraduate qualifications in Digital Marketing are also seen as a big bonus by employers, particularly those offered by the Chartered Institute of Marketing (CIM) and the Digital Marketing Institute (DMI).
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