Ads Product Marketing Manager

Salt is seeking a ‘Product Marketing Manager’ to join our team in Singapore. You will be responsible for driving market requirements and go-to-market plans for advertisers on our platform. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy and identifying opportunities to improve existing products.

Responsibilities

• Support market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
• Deeply understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products
• Coordinate cross-functional projects that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
• Drive go-to-market strategy for selected products and solutions by coordinating with cross-functional teams to develop client communications, product documentation, and positioning
• Coordinate successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale

Minimum Qualifications

• Experience in a product marketing capacity (partnering closely with product management, product marketing and/or engineering to represent market/customer requirements and supporting product launches)
• Experience coordinating go-to-market for products with global reach end-to-end, including sales enablement and writing positioning/narrative
• Experience collaborating across cross-functional teams and enrolling the necessary leadership support to drive resolution in the context of competing perspectives
• Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
• Organizational and people skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace
• Bachelor’s Degree in Business, Marketing or Creative discipline

If interested apply now!!

(CEI No: R1223390 | License No: 07C3147)

Salt is acting as an Employment Business in relation to this vacancy.