Product Marketing Manager

Salt is hiring a ‘Product Marketing Manager’ focused on driving local go-to-market strategy and execution for our priority ad products in Thailand and Vietnam. You will be responsible for bringing in market insights, influencing product strategies, driving holistic go-to-market strategies to drive awareness, adoption and growth of our ad products

Responsibilities:

• Be the product go-to-market expert across our priority ad products, and own product growth and adoption for our large advertisers in Thailand and Vietnam.
• Strategically drive business performance and adoption goals, by managing executive level relationships and independently navigate a variety of internal and external stakeholders to influence, align, and drive execution.
• Plan and execute against local go-to-market strategies which include delivering product trainings, client segmentation lists, product positioning and narratives through the lens of Advertisers to drive business outcomes.
• Partner with relevant stakeholders to conduct tests, validate proof points for our priority products and scale learnings.
• Act as the voice of the market to global product teams. Collaborate with in-market Sales teams to synthesize market opportunities backed with data, and articulate customer problems and feedback, to influence product strategy and roadmaps.

Minimum Qualifications:

• 8+ years of experience in product marketing and digital advertising or relevant experience.
• Track record of collaborating well and influencing cross-functional teams
• Experience working in a fast-paced, entrepreneurial, and fluid environment, with the experience to adapt, spot issues early, and escalate
• Excellent communication and interpersonal skills
• A commercial and data-driven mindset with experience conducting market research and analysis, building business cases to influence product management decisions
• Bachelor’s degree or above

(CEI No: R1223390 | License No: 07C3147)

Salt is acting as an Employment Business in relation to this vacancy.