Marketing Automation Specialist

Salt is hiring a ‘Marketing Automation Specialist‘ to launch, optimize, and scale global email marketing campaigns to drive awareness and adoption of the client’s products and services.

If you are passionate about email marketing, online advertising, analytics, and driving measurable results, this one would be the right move for you.

Responsibilities:

· Launch email and nurture campaigns, including email template setup, campaign setup, testing, scheduling, tracking, and measuring campaigns to drive short-term and long-term results.

· Set up webinar programs in Marketo, including email invitations, reminders, landing pages and forms.

· Launch and optimize multi-channel marketing campaigns, including digital channels such as webinars, lead generation forms, landing pages, web, and events.

· Measure and optimize marketing automation programs with a focus on driving engagement, efficiency, and scalability

· Provide campaign-level reporting on email, webinar, and marketing automation programs and provide recommendations to optimize performance.

· Consult with marketing stakeholders on marketing automation and email marketing best practices to drive engagement growth.

· List segmentation based on demographics, account information and interactions

· Recommend and implement testing plans (A/B) to understand drivers of response and value.

· Work cross-functionally with multiple internal/external stakeholders to execute marketing campaigns

Qualifications:

· Expert hands-on proficiency with Marketo (preferred) or other marketing automation technology. Marketo Certified Expert a plus.

· Experience with webinar programs

· Knowledge of HTML/CSS for email template troubleshooting

· Excellent grasp of best practices for email marketing (CAN-SPAM, GDPR, CASL, preference management, subject line testing, deliverability, image optimization, etc…)

· Knowledge of list segmentation, dynamic content, and email measurement

· Knowledge of CRM, preferably Salesforce

· Experience with editing tools such as Photoshop for image resizing and Dreamweaver for HTML troubleshooting

· Strong business acumen and quantitative analytical skills. SQL skills a plus

· 3+ years of experience with a track record of increasing responsibility

Manage your job search in the right direction by applying via the links below. Alternatively, you can reach out on nagarwal@welovesalt.com for more details. (CEI No: R1223390 | License No: 07C3147)

Salt is acting as an Employment Business in relation to this vacancy.