Paid and Organic Search Manager

Salt Talent Search is looking to hire Paid and Organic Search Manager for 8 months extendable contract role. This role is with a known HR Tech client in Singapore.

Responsibilities:

• Manage various agency partners to build and optimise performance marketing initiatives across paid and organic media marketing channels
• Perform hands-on campaign analysis, compile insights, and create test charters across various aspects of the media buys whilst adopting new platforms and keeping up with the industry
• Project manage the end-to-end delivery of local programs including campaign brief, creative specs documentation, campaign set up and reporting
• Use a data driven approach to make decisions, ensure we design & deliver relevant, engaging creative content across each media channel in close collaboration with audience segment marketing teams and other digital functions
• Responsible for developing media recommendations on how digital channels can be used to integrate the consumer journey and being able to define the role of digital, closely aligning with channel specialists for execution and delivery
• Introduce content culturalisation & localisation using local market best practices for paid media across the Asia Pacific region (ANZ, India, Korea, South East Asia, Hong Kong, Taiwan)
• Trafficking campaigns and understanding platform specific tracking requirement QA (Analytics, Paid Media platforms, Display ad serving & brand safety tools)
• Communicate regularly with the broader team on campaign performance, optimisation efforts, and delivery status, accountable to lead weekly run the business meetings and implement paid media next steps to exceed business goals

What Do You Need:

• 7+ years of experience in various fields of digital and organic search
• Experience in managing performance outcomes and service delivery from marketing agencies
• Applied knowledge of marketing automation process and technology
• Proactive, organised, analytical, detail oriented, persistent, and capable of balancing multiple projects and requests
• Proficient Microsoft Office skills with the ability to build reports in Excel and presentations in PowerPoint
• Bachelor’s degree, or equivalent work experience required and MBA desirable.

HOW to apply:

• Manage your job search in the right direction by applying via the links below. Alternatively, you can reach out on vramaswamy@welovesalt.com for more details. ( CEI No: R1763696 | Licence No: 07C3147 )8

Salt is acting as an Employment Business in relation to this vacancy.