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Social Media Marketing Manager

Technology

Singapore Temporary Negotiable

Salt Talent Search is looking for a Media Marketing Manager for a 4 months contract role to lead Paid Search and Demand Gen performance media programs in the APJ region

Responsibilities include.

  • Defining, planning, implementation oversight, analyzing and optimizing all APJ Paid Search activities
  • Manage and direct media agency for the planning, implementation and reporting of paid performance media
  • Maintain and strengthen relationships with internal stakeholders to develop paid media strategies aligned with marketing priorities
  • Map out and lead global search projects (account audit, new solution launch) aligning efforts with the Global PPC manager, external media agencies and internal teams
  • Keep up-to-date with the newest SEM strategies, techniques and best practices
  • Collaborate with internal media partners to deliver fully integrated, multimedia programs that drive results
  • Act as a strong internal advocate and evangelist for all paid media marketing activities and coordinate training, informational sessions, workshops, etc.
  • Maintain close relationships with industry reps to leverage betas and implement any technical opportunities to drive revenue and improve effectiveness
  • Set strategic media guidance for end-to-end demand generation media plans
  • Collaborate with cross-channel Media CoE SME to ensure best practices and opportunity use of channels
  • Steward of paid media activities to ensure investment align to strategy and deliver on KPIs, Media budget maintenance
  • Portfolio management, connecting individual campaign efforts to the larger customer journey

    • What Will You Need:

    • Minimum of 5 years of “hands-on” experience with SEM and proven track record of successful strategy and implementation.
    • Proven SEM experience managing PPC campaigns across Google, Naver, Yahoo and Bing.
    • Proven track record to effectively execute integrated marketing programs on both a strategic and tactical level.
    • xposure to global search marketing strategies and tactics, such as localization and translation of paid and organic search terms and ad copy.
    • Experience managing a full service paid media agency with global scope and responsibilities.
    • Strong verbal and written communications skills.
    • Immense attention to detail and extreme focus on quality of results (very important).
    • Strong analytical skills with ability to drive meaningful actions from large data sets.
    • Excellent multitasker and self-motivator, have the ability to manage time and prioritize, as well as bring outstanding written, verbal communication; works well under pressure while meeting strict deadlines.
    • Excellent creativity and flexibility. Must be self-motivated and independent, well organized, able to do hands-on work with minimum supervision, and work well with all staff levels.
    • Understanding of SEO best practices and how to leverage learnings into Paid Search strategies.
    • Experience with GA 360, Google Ads, Google Cloud Suite, Google Keyword Tool, Webmaster Tools, Adobe Analytics, Adobe Ad Cloud, Microsoft Office Suite, Campaign Bidding and Management Tools such as Adobe Ad Cloud and Kenshoo.

    If you think this is your ideal job, please hit the apply button or write to me at vramaswamy@welovesalt.com for a confidential discussion. Regret only shortlisted candidates will be notified.CEI No: R1659595 / EA No: 07C3147

    Salt is acting as an Employment Business in relation to this vacancy.

    Job Information

    Job Reference: JO-2401-341124
    Salary: Negotiable
    Salary per: month
    Job Duration:
    Job Start Date: 18/03/2024
    Job Industries: Technology
    Job Locations: Singapore
    Job Types: Temporary

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