Web Strategist

Salt is hiring a ‘Web Strategist’ who would be involved in Web Operations (end to end) – from designing to developing to launching websites along with using web analytics & website optimization to improve performance of campaigns.

Responsibilities:

· Support and drive all APAC web related conversations across the region encompassing web strategy, creative & content, personalization, governance, and analytics.

· Lead creative teams in region strategy and drive effective agency management to support all personalization, local content curation asks, and content production needs.

· Set up a web governance publishing model, in accordance to the central web team, and drives governance best practices across APAC countries.

· Partner closely with content strategists to ensure the right content is shown for the right target audiences.

· Understand web analytics and provide deep insights on web performance.

· Participate in integrated campaign planning and support with web insights & optimizations for campaign websites.

· Project management experience, with the ability to work through ambiguity and manage competing priorities.

· Have an understanding of Search and be able to independently identify current gaps in SEO and SEM strategy.

· Experience with communicating web strategy and technical details across teams, locations, and organizations, including non-technical audiences.

· Represent APAC marketing and digital team feedback in global meetings.

Preferred Qualifications

· Experienced with the technical aspects of running a website, including analytics, UX, technical and content SEO, content management system, and HTML/CSS/JavaScript.

· Experience Business products like Ads Manager, Business Manager, Facebook Pages, Instagram Ads, etc.

· Experience with back-end web programming languages like PHP.

· Basic understanding of SEO and web analytics

· Basic understanding of digital marketing and paid media.

Manage your job search in the right direction by applying via the links below. Alternatively, you can reach out on nagarwal@welovesalt.com for more details.

(CEI No: R1223390 | License No: 07C3147)

Salt is acting as an Employment Business in relation to this vacancy.