Social Media Manager

Experience and Responsibilities

· Defined expertise in day-to-day social planning across primary social platforms (FB/IG/Snapchat/YT/Twitter/Pinterest)

· Demonstrates forward-thinking mentality and delivery on new/emerging opportunities

· Proven capability to evaluate data, have comfort with analytics, optimize live campaigns, etc

· MUST have experience actively buying Facebook/Instagram (via Power Editor), YouTube TrueView (via AdWords), and Twitter

· Understands the importance of meeting key deadlines and marketing team deliverables

· Collaborate with internal teams (analytics, creative team, etc) to build the best consumer-based program possible

· Client-facing communication skills critical for success

· Comfort and ability to manage multiple campaigns simultaneously with ongoing, active optimizations to drive KPIs

· Proven negotiation skills for custom and direct-buy social programs, as well as examples of thought leadership in results-oriented social plans

· Ensure flawless execution and focus on campaign management within self-serve environments

Applied Skills

· Use of ad technologies ranging from FB Power Editor, Google AdWords, ad servers/verification tools, DMP’s

· Understanding of viewability and ad fraud a plus, as well as knowledge of technologies in these areas

· Prior experience with executing brand studies is desirable

· Microsoft Office (Excel, Word, PowerPoint, etc.)

Qualifications

· Agency or Social managed service experience preferred

· 2 to 3.5 years’ experience of active social planning/buying

· Familiarity with audience buying strategies and delivering a meaningful analysis of results

· Excellent verbal, written, and organizational skills

Salt is acting as an Employment Agency in relation to this vacancy.