Digital Marketing Associate

Digital Marketing Associate // FTE // remote/hybrid role based out of Tampa, FL

You will be an integral part of developing and executing marketing plans to create brand awareness, generate leads, nurture existing prospects, and manage customer communications. This is a FABULOUS opportunity for someone who wants to touch all aspects of marketing, from ideation to execution.

Your role:

• Attract and convert website traffic into leads and effectively track the lead source and lead lifecycle
• Help manage and maintain the WordPress website, updating and adding new content to pages or blogs
• Assist with highly targeted email campaigns, looking to improve open/close rates and conversions
• Manage multi-touch campaigns through HubSpot and ensure all campaigns have tracking applied
• Increase lead generation through outbound email campaigns, PPC, paid social, CRO and automation
• To create and manage trigger email campaigns and workflows throughout the customer lifecycle to engage existing opportunities and customers
• Developing ideas for creative inbound marketing campaigns
• Create landing pages and update the website using WordPress CMS
• Analyse and report performance across the website and customer journey using Google Analytics and PowerBi and make suggestions for improvements
• Work with agency partners to continually improve page rankings and conversion optimization
• Work within various software platforms including HubSpot (lead nurturing), Webeo (Website personalization), Turtl (Content production), Lead Forensics (Visitor identification), etc…
• Conversion rate optimization across all campaigns and the website using A/B split testing techniques, utilising a third-party agency
• Research innovative martech tools to improve efficiency and performance across the marketing team
• Write creative copy on the fly

You are:

• Highly collaborative and transparent team player
• Passionate, curious, and self-driven
• Hungry for market knowledge
• Evangelize and embrace design thinking
• Exhibit strong attention to detail and analytical skills
• Ability to be upfront, honest, and accountable
• A self-starter // able to act on your own initiative and demonstrate drive and determination
• Digitally proficient with experience in digital marketing, ideally within SaaS

Your bring:

• Thorough understanding of marketing fundamentals (including traditional and digital marketing such as SEO/social media) and market research methods
• Knowledge of HTML, CSS and email design, preferably HubSpot
• Excellent understanding of lead nurturing and conversion optimization
• Proficient with WordPress
• Strong command of all Microsoft Office suite of tools
• Demonstrable experience in marketing data analytics and CRM tools

Salt is acting as an Employment Agency in relation to this vacancy.