Director, B2B Marketing Operations

(Senior) Director, B2B Marketing Operations

Hiring a (Senior) Director of B2B Marketing Operations to be the MarTech, data, and technology lead for all B2B marketing efforts. Your expertise in the strategic management of technologies, processes, data, campaign operations and analytics will help the company drive more efficient, effective, transparent and results-driven marketing efforts.

As the leader of a newly-created function, this is an incredible opportunity to lay the foundation for strategic B2B marketing operations and to establish the B2B marketing team as a growth driver of the business.

This is a fully REMOTE FTE role based out of the USA.

Responsibilities:

• ASSESS the current state of B2B marketing operations, create needs assessment, prioritization, strategic approach, and implementation plan aligned with overall B2B vision
• Promote omnichannel operational excellence across properties and programs
• Manage and optimize B2B MarTech stack; Own strategy, selection, integrations, vendor management, team training, platform education, analytics capabilities, cross-functional alignment, etc.
• Partner with Sales Ops to align and optimize marketing to sales handoff, including lead scoring, lead data ingestion and routing, demand generation reporting, CRM data health, etc.
• Drive cross-functional implementation of database management, analytics infrastructure, campaign segmentation/optimization, and execution
• Initiate and own cross-functional strategic planning with data, tech, and operations teams to ensure roadmap alignment and advocate for B2B marketing prioritization

Your Profile:

• 10+ years of experience (3-5 in B2B)
• Expert in MarTech implementation
• Expert in Salesforce CRM and Marketing Cloud, Web Analytics, WordPress
• Experience running agile development

Salt is acting as an Employment Agency in relation to this vacancy.