Growth Marketing Manager – Media Channel

A dynamic and rapidly growing health and longevity brand is seeking a Growth Marketing Specialist – Newsletter channel to support its expansion in the U.S. market. This company is dedicated to developing innovative health and wellness products backed by cutting-edge research.

Role Overview:

Reporting to the Senior Lifecycle Manager, the Growth Marketing Specialist will play a key role in driving marketing efforts by establishing newsletter partnerships and creating engaging ad content to reach the target audience effectively.

Key Responsibilities:

• Newsletter Partnerships: Build and maintain strong relationships with newsletter partners, ensuring ad placements align with campaign objectives and timelines.
• Advertising Opportunities: Research and secure new newsletter placements, negotiating terms and pricing to maximize impact.
• Creative Collaboration: Work closely with creative teams to develop visually appealing and high-quality ad content that aligns with campaign messaging.
• Content Development: Write compelling native ad copy or provide clear briefs to copywriters for content creation.
• Campaign Coordination: Partner with internal teams (CRO, Analytics, etc.) to ensure the seamless development and deployment of campaign assets.
• Performance Monitoring: Track and analyze campaign data to assess effectiveness and recommend optimizations.
• Industry Awareness: Stay informed on native advertising trends and consumer behavior to enhance campaign relevance and effectiveness.

Experience & Qualifications:

• Minimum of 3 years of experience in native advertising, digital marketing, or a related field.
• Strong copywriting skills to craft engaging native ad content.
• Proven ability to build and manage relationships with external partners and stakeholders.
• Experience in campaign data analysis to drive performance improvements.
• Familiarity with tools like Google Analytics and other digital marketing platforms.
• Excellent organizational and multitasking skills to manage multiple campaigns.
• Strong communication skills with a detail-oriented and high-quality approach.
• A proactive, results-driven mindset with a passion for staying ahead of industry trends.

What’s on Offer:

• Remote work with home office setup support.
• Annual performance-related bonus.
• Employee ownership opportunities.
• 401(k) with employer match.
• Comprehensive health benefits, including medical, dental, and vision coverage, plus employer-covered disability and life insurance.
• Annual product allowance.
• Team events and professional development opportunities.

Compensation:

The anticipated salary range for this role is $70,000 – $80,000, depending on experience, qualifications, location, and other factors.

Salt is acting as an Employment Agency in relation to this vacancy.