Growth Marketing Manager (Remote)

My client is looking for an experienced Growth Marketing Manager to help grow traffic and continuously improve audience engagement – you’re goal is to grow out the paying subscriber base in the US.

You will be responsible for executing and managing a comprehensive audience growth strategy – attracting more and more traffic to the top of our funnel and increasing the percentage of visitors who end up becoming subscribers. I

The ideal candidate has 5 years of experience in traffic growth for the publishing or media industry with a strong track-record in growing subscriptions. A strong understanding of data analytics is a must. This is an IC role and you must be willing to work with a self-starting, autonomous hands-on attitude.

Responsibilities

• Responsible for managing and executing our audience development strategy
• Continuously grow traffic via the following channels: Social (Organic and Paid); Search (Organic and Paid); Newsletters; Referral Partners
• Manage the paid social and search budgets to maximise return on investment
• Identify and monitor key traffic acquisition and engagement KPI’s and metrics
• Implement best SEO practices and techniques
• Make recommendations on content and writers to improve pageviews for each article
• Monitor the traffic/subscription conversion rate to ensure audience growth is generating a return
• Manage newsletter growth tactics through promotion and optimisation
• Help digital team identify opportunities to improve website engagement through best onward journey unit strategies
• Make recommendations on other opportunities to grow traffic and increase engagement
• Prepare weekly reports summarising and assessing traffic, engagement and causes of any fluctuations
• Update subs growth on a regular basis, detailing what works, what doesn’t and making proposals to improve traffic and subs acquisition

Qualifications

• approx. 5 years experience working in the traffic growth industry, preferably in publishing or media
• A high-level understanding of audience development strategies and tactics
• Strong experience with GA and other digital analytical software (i.e. Parsley, Chartbeat etc.)
• Must have experience and a deep understanding of data analytics, using and identifying key metrics/KPI’s and reporting results with numbers and charts.

Location: Remote

Salt is acting as an Employment Agency in relation to this vacancy.