Senior Field Marketing Manager

Salt has partnered with an Austin-based SaaS company that provides a cloud-native, AI-powered legal solution that simplifies eDiscovery, review and case management for enterprises, law firms, legal services, and governments.

This company is looking for an experienced Sr. Field Marketing Manager to join their North America team!

If you are a detail oriented, passionate, motivated, and experienced B2B marketer who is excited to be part of a hyper growth organization and ready to make an immediate impact- This role is for you!

Responsibilities:

• Support up to 3 Sales territories and collaborate with Sales Leadership to develop a regional field marketing strategy and prioritize investments based on expected ROI
• Execute all event tasks incl. budget & vendor management, creating logistics materials, communicating to all relevant stakeholders, inventory management & shipping, etc..
• Manage event outreach incl. social media, emails, and internal communications ensuring events are integrated into marketing messaging and campaigns
• Collaborate with marketing and sales team members to create and gain alignment for go-to-market plans with a focus on physical and digital events
• Measure the impact of field marketing activities through lead generation and conversion, customer growth, retention and financial outcomes
• Analyze event ROI to measure performance, identify areas of ongoing improvement, and guide decisions on event investment

Qualifications:

• A Bachelor’s degree AND 5+ years experience in marketing B2B technology and/or SaaS solutions
• Proven success managing events with up to 500 attendees
• Ability to write compelling and thoughtful internal communications, email marketing, and social media content
• Experience using marketing automation technology and CRM (i.e. Pardot and Salesforce)
• Measure, analyze, and report on ROI for field marketing programs, including attendee feedback, opportunity generation, deal acceleration
• Extremely well organized, able to drive multiple projects in parallel, balancing critical, strategic and creative thinking with quick tactical execution in a high-pressure environment

Salt is acting as an Employment Agency in relation to this vacancy.