Specialist – Media Planning + Buying

Salt is partnering with one of the largest healthcare providers in the country to hire a Media Planning and Buying Specialist – this is a full-time, permanent position based in Austin, TX.

This position will be a collaborative member of the Media Team to develop strategic, integrated Media plans and work in tandem with account strategy to develop media strategy, implement plans, and track and analyze response.

The role:

• Analyze data to optimize current buys and forecast trends in market to better inform media plan; create and maintain flowcharts and media plans
• Form relationships with media outlets, gain knowledge and understanding of specific offerings; develop and foster relationships internally and among the organization’s markets
• Develop strategy, negotiate and purchase paid media initiatives (online display, online video, print, out-of-home and paid social)
• Manage media buys including issuing orders, digital trafficking, credits and discrepancies
• Research of audience media consumption, competitive activity, industry articles, syndicated data, digital analytics, etc.
• Maintain relationships with media outlets to obtain information, request media kits and specific rates, obtain various other industry-specific information, and participate in meetings as necessary
• Collaborate with various Marketing and Communications Centers of Excellence (PR, Online Experience, Strategy, Brand)

Your profile:

• Bachelor’s degree required and 3-5 years of experience preferred.
• Advertising or in-house agency experience working with multiple marketing/creative groups
• 2+ years of experience in strategic planning across multiple media channels, including online display/video
• Experience with Salesforce Marketing Cloud platforms (Audience Studio, Datorama, Advertising Studio)
• Experience with Google Marketing Cloud, Google Sheets, Google Slides, Excel pivot tables and Facebook Business Manager
• Strong working knowledge of SQAD MediaTools, MediaOcean (SpectraOX/Prisma), Kantar Stradegy, Telmar and/or related software programs

Salt is acting as an Employment Agency in relation to this vacancy.