- Develop quarterly and annual demand generation campaign plans to drive new leads and engagement within our target audience.
- Campaign creation, including emails, landing pages, and sales enablement materials to optimize campaign performance.
- Develop and optimize email nurture flows for various campaign objectives, including eBooks, field events, and sales collateral.
- Use A/B Testing, dynamic content, and more to optimize and measure the performance of campaigns.
- Identify, recommend, and pursue new tactics to reach specific target markets in partnership with Demand Generation, Content and Sales teams.
- Measure, analyze and report on campaign performance.
About You
- 2+ years ofB2B marketing experience – preferably in a performance marketing role at a growingSaaSorganization
- Foundational knowledge of inbound and outbound marketing strategies
- Proven experience writing external-facing marketing content
- Familiarity with marketing automation tools (experience with Marketo and SFDC a plus)
- Ability to analyze data and turn it into an action-oriented story
- Excellent written and verbal communication skills
- Strong creative and critical thinking skills
- Collaborative and enjoys working in an energizing environment
- Passionate about growing a career in Marketing and a strong desire to become a key player of a team that operates at best-in-class levels.
Salt is acting as an Employment Agency in relation to this vacancy.
Job Information
Job Reference: JO-1906-149905
Salary: Negotiable
Salary per: annually
Job Duration:
Job Start Date:
Job Industries: Web Analytics
Job Locations: New York
Job Types: Permanent