Senior Digital Marketing Manager

Salary: R 800 000,00 to R 1 Million per annum (depending on experience)

Location: Cape Town (Hybrid)

Overview:

A groundbreaking business is shaping the future of emergency response by building a platform that brings together people in need and trusted responders around the world. A Senior Digital Marketing Manager is needed to join the team in South Africa to help scale the B2B demand generation and account-based marketing (ABM) engine. This role operates at the intersection of B2B partnerships and consumer adoption, catering to insurers, governments, and corporates on one side, and everyday users on the other.

The successful candidate will be responsible for defining and executing the end-to-end digital strategy, combining hands-on execution with strategic leadership. The role involves owning key areas such as CRM performance, reporting, SEO, PPC, and email marketing, while also managing external suppliers and building a strong marketing foundation for future growth.

Duties and Responsibilities:

• Define and execute an end-to-end digital strategy focused on awareness, acquisition, and adoption.
• Lead demand generation for SMB, enterprise, and partner audiences, balancing both demand and supply-side growth.
• Build and optimize account-based marketing (ABM) programs that target strategic enterprise and responder accounts.
• Manage and mentor junior team members, set priorities, and lead relationships with external agencies and suppliers.
• Own the management of Zoho CRM, ensuring data hygiene, accurate lead routing, and campaign attribution.
• Design and optimize email marketing campaigns, nurture flows, and retargeting efforts.
• Drive organic growth through on-page, off-page, and technical SEO strategies.
• Run and optimize paid search and paid social campaigns on platforms like LinkedIn, Meta, and Google Ads.
• Partner with product and design teams to optimize the website for conversion (UX/CRO).

Requirements:

• 10+ years of experience in digital marketing, ideally within SaaS, marketplaces, or health tech.
• Proven expertise in demand generation, ABM, CRM management, SEO, PPC, and email marketing.
• A strong track record of pipeline creation and creating a measurable revenue impact.
• Experience managing teams and external agencies.
• Hands-on fluency across the digital stack, including SEO, SEM, ABM, email, reporting, and analytics.
• Strong analytical and reporting skills with a deep knowledge of performance metrics.
• Proficiency with Zoho CRM, Google Analytics, Looker Studio, and marketing automation tools.
• Excellent communication and stakeholder management skills.

Please note: Due to the high volume of applications, only candidates selected for an interview will be contacted. If you do not hear from us within two weeks, please consider your application unsuccessful at this time. We thank you for your interest in the role and wish you the best in your career search.

Salt is acting as an Employment Agency in relation to this vacancy.