Conversion Optimisation Strategist

As the Conversion Optimisation (CRO) Specialist, you will be responsible for guiding the strategic success and tactical implementation of this boutique agencies client list, focusing on the growth of their online conversions. You will provide leadership and experience in helping to architect the ideal site experience using A|B and Multivariate testing, general UX consulting, and continuous website optimisation, with the support of strategist’s and UX’ers in the team.

You will be housed in a creative space in the heart of Darlinghurst with a client list that consists of some of Australia’s biggest brands; BMW, P&O Cruises, Universal Store… just to name a few.

We are looking for someone with experience taking a hypothesis-driven, data-centric approach with websites to improve the metrics that matter most to clients: Revenue, ROI, and Conversion Rates. You should have an understanding and hands-on experience with A|B and Multivariate testing, Split Testing, Website Analytics (Google Analytics, Optimizely, etc) and a systematic approach to arrive at a final experience that drives results, namely client revenue. You will be working alongside a team of strategists, account managers, designers and developers to carry out CRO campaigns.

With a level of flexibility around your experience, use this as a bit of a guideline:

• A sound understanding of the digital marketing landscape.
• 2+ years experience in a CRO/UX or website testing role. Preferably in agency setting but inhouse is ok too.
• Strong knowledge of one or more testing platforms (e.g. VWO, Hotjar, Optimizely, Unbounce, etc.)
• High proficiency in web analytics (Google Analytics preferred)
• Experience reporting on success/failure results of optimization efforts
• Familiarity with conducting CRO audits across platforms, devices, and channels
• Advanced skills creating wireframes and functional/interaction specifications
• Ability to communicate to both technical and non-technical team members and clients in a clear and concise way.
• Strong experience with HTML, CSS and Javascript is a plus.

What’s in it for you?

• A big, open, vibrant office made for creatives!
• Training, mentorship & frequent 1 to 1’s. Ensuring you are set up for success & always growing.
• All the equipment & hardware that you need.
• Monday motivation team breakfast.
• Frequent team events, always celebrating the wins!
• The list really does go on.

So, interest piqued. Hit the ‘apply now’ button

Salt is acting as an Employment Agency in relation to this vacancy.