CRM Marketing Manager

Are you a CRM Manager who’s interested in joining one of the biggest brands in Australia with best-in-market employee benefits?

Our client is looking for an experienced CRM Manager who will lead a team of CRM Specialists to deliver timely, relevant & meaningful comms.

Using multiple channels your team will drive excitement, growth and retention from a database of active customers.

You’ll be responsible for:

• Developing & delivering a multi-channel personalised customer communications strategy across active customers
• Identifying new opportunities to deliver best in class strategy through a deep understanding of wider digital marketing & industry trends
• Understanding the drivers for business performance & customer behaviour to inform decisions and deliver insights for campaign optimisations to ensure optimal ROI
• Lead collaborations with key internal stakeholders to develop meaningful messaging
• Be responsible for compliance & audit processes
• Champion the CRM team and its impact across the business
• Lead the tech & automation roadmap for the team
• Understand & leverage digital media tracking to measure & analyse the performance

About you:

• Strong experience using CRM platforms, preferably Adobe or Braze
• Good understanding of tracking to understand campaign & customer performance
• Proven experience in managing end to end multi-channel digital marketing campaigns
• Good understanding of the Digital Media and Technology landscape
• Commercially savvy and hungry to drive results
• Experience in leading a team or coaching junior team members

Benefits

• Six-figure base salary + annual bonus
• 5 weeks annual leave
• Health and wellbeing benefits inc fitness classes and discounted health insurance
• Discounted share options

Salt is acting as an Employment Agency in relation to this vacancy.