CRO & Insights Manager

Conversion Rate Optimisation Manager

This is a fantastic opportunity to work for one of Australia’s leading entertainment organisations.

You will be responsible for analysing and assessing customer journeys to subscription and attrition utilising a variety of data sources and executing experiments to improve conversion rates.

In this role the successful candidate will develop a deep understanding of the subscriptions business and user behaviours in addition to the competitive landscape.

CRO Manager Responsibilities;

• Design and execute landing page and marketing funnel A/B tests to improve conversion rates within Optimizely
• Analyse and report on customer journeys across multiple channels and touchpoints
• Measure and report performance of cross-channel marketing campaigns against benchmarks
• Competent in link analysis, experience in scoping, developing and executing link acquisition programmes
• Capability of managing multiple SEO projects
• Understanding of search engine trends, algorithms and ranking factors
• Understanding of related search components – PPC, email, display, mobile and social media
• Work across digital teams

CRO Manager Requirements;

• Degree in either Marketing, Science, Mathematics, Statistics etc
• Excellent understanding of Conversion Rate Optimisation (CRO) best practices and methodologies
• Experience with A/B and multivariate testing using conversion optimisation tools (VWO, Optimizely, Google Experiments)

• Willingness to experiment
• Advanced Google Analytics
• Passionate about latest technology and trends!

Benefits;

• Work with a talented team
• Work with some of the best talent in technology
• Ability to create a strategy
• Work for an industry leader

To apply for this position please apply through the link or contact our Marketing specialist, Troy Buffenbarger tbuffenbarger@welovesalt.com

Salt is acting as an Employment Agency in relation to this vacancy.