Digital Writer

This men’s online health clinic is born to make men’s health easy – more accessible, more affordable and more normal than ever. They are the friend that happens to be a doctor with a special interest in men’s health. He’s educated, witty, unbiased, and puts your needs first. You feel you can confide in him, and you trust his judgement. He’ll respond with good humour and maybe a playful rib, but he’ll give you the information you need.

& they are looking for a master of language, a versatile writer who crafts both the:

1) short form, punchy marketing, and advertising copy that cuts through the noise and

2) the longer format content that can be convincing, logical, and informative.

This role will work across the team (Digital Marketing team, Creative Strategist, Designer, Customer Success, Head of Marketing, Product) for all copywriting needs:

• Lead the development of the overarching creative messaging for all marketing campaigns and advertising assets.
• Social media – support the Content Strategist with executing on BAU social content and tactical campaigns o Performance digital (biddable media) – copy focused on increasing CTR and conversion rate.
• Liaise with the performance digital team to A/B test different messaging
• Email – Come up with headlines to increase open rates and content to increase engagement metrics
• Web copy – liaise with the Product managers, designer and marketing team to optimize web copy
• Other ad hoc tasks may include copywriting for: Product description/packaging, LinkedIn posts for PR, investor presentations, speeches
• Create blog content ideas through keyword research and by liaising with the Creative Strategist and using relevant tools (SEMRush, Google Keyword Planner, Google Analytics, Answerthepublic, trending topics/google alerts for key terms)

Who are you?

• Love of creating ad copy that cuts through noise
• 2+ years experience in a writing-heavy role with a focus on digital channels.
• Excellent communication and project management skills, ability to meet deadlines, and work on multiple projects at one time
• Have a portfolio of recent copywriting work and writing samples
• Valued, but not required:
• Broad understanding of (or experience with) online marketing services, including performance digital marketing (biddable media), email marketing, social media, etc
• Strong understanding of SEO writing tactics including an understanding of strategic keyword usage, usage of tools such as ScreamingFrog, SEMRush, BuzzSumo, etc
• In-depth knowledge of Google Analytics as well as the ability to gather and analyse data from multiple sources

Salt is acting as an Employment Agency in relation to this vacancy.