Marketing Data Analyst

Marketing Data Analyst

Permanent role

$170k + bonus

If you are passionate about marketing and data-driven decision making, this is the job for you. Join our client’s analytics team and help develop innovative strategies that engage and retain our clients customers.

Our client is looking for a Marketing Data Analyst to join their Loyalty Marketing Team and support their Marketing Automation Team. In this role, you will be responsible for identifying business problems and using data to develop marketing strategies that will engage our clients 5 million customers.

Responsibilities:

• Work with Marketing Managers to fully understand, define and document business problems, ensuring clarity of scope and activities needed to prove or disprove any initial hypothesis.
• Be able to work independently of business stakeholders to review and reflect on data to identify potential areas of business opportunity, and document and present these to key stakeholders.
• Using SQL and PySpark you will extract customer data to bring into Adobe Campaign
• Engage with a wide range of business functions to develop know-how and identify business opportunities that might be served by data analysis and generation of insight.
• Briefing the data science team for more advanced analytics such as predictive modelling

Requirements:

• Strong SQL skills
• Interest in marketing and a desire to learn about the industry
• Knowledge of requirements gathering processes and analysis
• Strong influencing skills and the ability to change direction and/or behaviour based on data findings
• Managing conflicting priorities and ambiguity
• Ability to translate data analysis into insights, and to communicate that back to stakeholders both verbally and via documentation
• Experience with PySpark and Python is a plus

What’s on offer

• Exposure to a large and diverse dataset that touches every aspect of a customers life
• Opportunity to work with talented marketing team and learn about marketing automation
• Exposure to cloud technology and experience working with Adobe Campaign
• Salary: $170k + annual bonus (circa $20-25k)

Salt is acting as an Employment Agency in relation to this vacancy.