Paid Media Lead (Freelance, Fixed-Term Contract, or Permanent)

Paid Media Lead

Open to Freelance, Fixed-Term Contract, or Permanent

Sydney CBD

Our client is a high-energy global media group that’s redefining how top universities connect with future students. With 15+ years of expertise and a deep understanding of what drives student decisions, their campaigns are more than just impressions – they deliver real results. They’re creatives, strategists, data lovers, and storytellers rolled into one.

As they continue their rapid growth, they’re on the lookout for a Paid Media or Performance Marketing Lead to join their Sydney team and take the lead on campaign strategy and execution, with the support of their senior leaders.

Benefits

• 1-day flexibility to work from home
• Open to candidates on any visa who have full-time working rights. There is potential to sponsor down the track.
• A dynamic, collaborative culture with regular social events, Friday drinks, and quarterly celebrations.
• Work alongside a global team that genuinely works as one.
• Enjoy a monthly wellbeing allowance to support your physical and mental health.
• Clear career pathways and internal mobility across roles and regions.
• Weekly office breakfasts – because good work deserves good food.

What You’ll Be Doing

• Designing and running cutting-edge paid media campaigns across Search, Social, and Programmatic.
• Managing end-to-end campaign setup – from tracking and trafficking to targeting and bidding.
• Collaborating with Account Directors to develop data-driven strategies and share key insights.
• Working with global delivery teams to roll out high-impact, cross-channel campaigns.
• Monitoring performance daily and driving continuous improvement through smart optimisations.
• Delivering insightful reports packed with actionable takeaways and competitor analysis.
• Mentoring a junior team member here in Sydney and sharing your expertise across the business.

What You’ll Bring

• Previous experience in a digital agency or fast-paced marketing environment.
• Proven skills across Paid Search and Paid Social (bonus points for Google, Meta, LinkedIn, TikTok, Snapchat, Reddit, and YouTube).
• Familiarity with Programmatic tools such as DV360, StackAdapt, or Adobe DSP – if you have more experience in Programmatic than Search and Social, your application will still be considered.
• A solid grip on tracking, measurement, and analytics (think GA4, GTM, pixels, UTM parameters).
• Confidence in communicating ideas and presenting strategies to clients and stakeholders.
• Experience running campaigns across multiple regions – exposure to the China market is a plus.

Application Process

If you are interested in this position, please click the appropriate link. If you are unsure of whether to apply yet, for a confidential discussion, please contact Andrew Saltos on 0417 872 796.

We’re proud to have won the Best Mid-Sized Recruitment Company to Work For at the 2023 TIARA Recruitment Awards, and to have been finalists, for the second year in a row, in the Client Service and Recruitment Leader of the Year categories! At Salt, our mission is Creating Futures by putting our clients, candidates, partners, and team members at the heart of everything we do. We extend our sincere appreciation to everyone who has contributed to our continued success.Salt acknowledges the Traditional Owners of the lands across Australia as the continuing custodians of country and culture. We pay our respects to all First Nations Australians and their Elders past and present.