SEM Manager

Our client is an industry leader in the gaming space that embraces marketing innovation through their data-driven tools/softwares and tech-savvy mindsets that attract and convert individuals into customers across the ANZ market.

With previously demonstrated leadership experience within the SEM space (must) & app (ideally), you will lead and guide a dynamic high-performing team of 4 to succeed, innovate and take on exciting projects, for a 14-month fixed-term contract length.

• There is a possibility of this role converting to FTE or other opportunities could present itself in an ever-growing company | Work from home and office split | $130,000 – $140,000 + Super.
• You will join a high-performing culture that is sociable, inclusive and with a high retention rate, particularly your leader who will guide and smooth your transition to this company.
• Access to cutting-edge tools and resources to elevate your skills and work cross-functionally with your peers to set each other up for success.

Key Responsibilities

• Strategy & Performance: Execute paid search strategies across Google, Bing, and Apple Search. Optimise bid management, drive a “test and learn” culture and manage high-impact campaigns to meet spending and acquisition targets. Develop and update ASO (App Store Optimisation) strategy and internal workflows to grow organic visibility & increase downloads on both Apple and Google Play app stores.
• Measurement & Insights: Develop SEM budgets aligned with acquisition goals and analyze data to uncover actionable insights and present them effectively to stakeholders.
• Innovation: Create experimentation roadmaps to test new features and strategies and leverage external partnerships to capitalise on platform opportunities.
• Leadership: Foster a high-performing team and drive growth and collaborate to integrate Search into broader business strategies.

What Experience Will You Bring?

• Essential: 3+ years SEM experience across Google Ads & Bing Ads with a proven record of achieving performance targets & 2+ years in leadership roles, managing and developing successful teams.
• Ideal: Understanding of SEO, App Store strategies, ASO (App-Store Optimisation) tools and an MMP (Mobile Measurement Platform). Excel skills and familiarity with Power BI and Google Analytics.

What Individual Strengths Will You Bring?

• Industry Background: It will serve you well if you have come from a regulated industry e.g. finance/banking, insurance, gaming/betting, enterprise environment, etc. as you are used to coming up with innovative ways to work around industry regulations.
• Storytelling: You can sell a story to stakeholders by communicating the value of your efforts/findings in simplified terms to draw buy-in.
• Have a curiosity mindset, export data and play around with data – understand how you are going to achieve something and why you are taking that approach.

Application Process

Please click the appropriate link to apply. If you are unsure of whether to apply yet, for a confidential discussion, please contact Andrew Saltos on 0417 872 796. Successful applicants will be contacted.

We’re proud to have won the Best Mid-Sized Recruitment Company to Work For at the 2023 TIARA Recruitment Awards, and to have been finalists, for the second year in a row, in the Client Service and Recruitment Leader of the Year categories! At Salt, our mission is Creating Futures by putting our clients, candidates, partners, and team members at the heart of everything we do. We extend our sincere appreciation to everyone who has contributed to our continued success.Salt acknowledges the Traditional Owners of the lands across Australia as the continuing custodians of country and culture. We pay our respects to all First Nations Australians and their Elders past and present.