SEM Specialist

SEM Specialist:

About our client:

Our client is a media and technology business that creates content platforms, technology tools and digital campaigns, to help consumers save time and money.

They often work in partnership with other media companies to ensure their platforms, tools, and digital campaigns have the broadest possible reach.

The organisation was founded in Sydney Australia in 2011. They operate in USA, The EU & Australia.

SEM Specialist role:

In this role, the successful candidate will be involved in all aspects of SEM campaigns and managing client relationships as well as being responsible for developing and implementing industry leading PPC strategies to deliver great results for clients.

You will be working in a fast-paced environment, working with a team of passionate specialists working across digital performance marketing products.

SEM Specialist responsibilities:

• Manage multi-million dollar paid search account to maximise keyword visibility and positive return on ad spend
• Work with the Head of Growth to develop and execute end-to-end SEM and Youtube advertising strategies
• Daily creation and optimisation (lower cost per acquisition) of Google Ads (advance best practises knowledge and hands on platform experience is a must)
• Work with the content team to develop digital advertisements (experience in copywriting and set up of ads essential)
• Develop best practice for Google Ads and YouTube
• Work with the Head of Product to deliver cohesive campaign communications
• Monitoring the daily success of Google Ads campaigns, daily and weekly reporting results and adjusting campaigns in response to results
• Tracking and tagging of all campaigns

The SEM Specialist will have a background of:

• In-depth knowledge of Google Ads is a must
• Experience in creating campaigns, custom audiences, ad sets and adverts in Google Ads
• Data driven – reporting on ad campaigns via Google Ads and Google Analytics
• Experience managing multi-million dollar advertising budgets and running multiple ad campaigns
• Must be a self starter and driven, and high intensity focus on data and reporting
• Thinking outside the box when it comes to ad ideas and engaging search ads
• Impeccable attention to detail and numbers, and a highly numeric mindset
• Good communication skills
• A dual-minded approach: You’re highly creative, but can also be process-driven, think scale, and rely on data to make decisions
• The motivation, passion, provocativeness of a self-starter.

Salt is acting as an Employment Agency in relation to this vacancy.