Data Analyst

Join a large-scale global company specialising in the Digital marketing and advertising space! The e-commerce data analyst will be responsible for analysing consumer purchasing behaviour. You will provide in depth-knowledge and insights to improve conversion and ROI, largely through dotcom and ecommerce operations of their client who is a global leader in consumer electronics. You will take initiative to collect information from a range of sources and carry out in-depth analysis with the goal-orientated mindset of delivering enhanced user experiences, while working collaboratively with a team of designers, operations and strategists.

Essential experience and skills using Adobe Analytics, Google Analytics, SQL, and common data science toolkits (R, Python).

What’s will your day look like?

• Generating all daily, weekly and monthly website performance reports through Adobe Analytics and Google Analytics
• Provide insights into consumer purchase decision journey and purchase intent by customer segmentation
• Key performance index tracking and attribution analysis: traffic source and campaign type; visit device type, visit frequency, visit page type, visitor demographic profile
• Performance analysis for various types of campaigns, i.e. CRM campaign through SAP Hybris platform, landing page personalisation campaign through Adobe Analytics.
• Research, design and deploy algorithm with machine learning models
• Run web analytics tag audit for digital media campaign tag and web analytics tag
• Dashboard building and continuous system enhancements
• Transfer analysis results from excel to Dashboard and automate the reporting process
• Utilise analytic tools or your own SQL query based on the given dataset
• Effectively communicate findings and contribute to client meeting/ presentations

Qualifications and experience:

• Tertiary qualification in Analytics or a related field
• 4 years + hands-on experience in a similar role as a data analyst of business analyst
• Extensive experience in web analytics using Adobe analytics and Google Analytics. Previous experience with Hybris also highly beneficial.
• Experience with digital media performance and attribution analysis
• Campaign analysis experience welcome (Google AdWords/ Double Click / Facebook Ad / CRM campaign)
• Experience with analytics code tagging and auditing (Google Tag manager, FB Pixel, GG UTM Tag)
• Ability to analyse with SQL based raw data and ability to use dashboard tools
• Basic coding skills to automate data processing
• Ability to data import and export based on Java script
• Excellent verbal, written and visual presentation skills
• High skillset in MS Office

Salt is acting as an Employment Business in relation to this vacancy.