Digital Analytics Lead – Audience Management

This opportunity will have you lead the transformation and implementation roadmap for audience management focussed on initiatives that allow multiple marketing teams to deliver greater effectiveness and efficiency in digital advertising and owned asset personalisation. This will be achieved through the development and execution of the organisation’s digital audience management capabilities using best in class technology, strategy, and approaches.

The day-to-day

· Become a key player in the development of an emerging Customer Data Platform to better capture future insights

· Identifying new data, audience segments and personalisation capabilities and piloting them to ensure they deliver value

· Working with AdTech and MarTech platforms, leverage audience and data capabilities to drive audience management excellence

· Partner with high-level stakeholders to identify opportunities and scale new data sources

· Improve the utilisation of data in marketing campaigns including depth, breadth and ease of use

Your skills

· Previous hands-on experience in AdTech and MarTech platforms, such as Adobe analytics tools

· Experience delivering transformational, data-led, business change in a large-scale organisation

· Proven technical knowledge and an understanding of data management platforms and the audience-led marketing landscape

· Experience in developing and delivering on data and audience-led marketing strategies across paid and owned channels

· Understanding the role marketing plays in driving enterprise commercial impact and the drivers of marketing performance

Salt is acting as an Employment Agency in relation to this vacancy.