Junior Strategy Planner

Client Overview: Our esteemed client is a leading creative agency based in Jeddah, renowned for its innovative approach and commitment to delivering exceptional marketing solutions to a diverse portfolio of clients. With a focus on creativity, strategic thinking, and collaboration, our client prides itself on its dynamic team and the impactful campaigns it produces. As their trusted recruitment partner, we are seeking a talented Junior Planner to join their passionate team and contribute to the development of insightful strategies for their esteemed clientele.

Position Overview: As a Junior Planner, you will have the opportunity to work alongside a team of experienced professionals and play a pivotal role in shaping the strategic direction of client campaigns. This role offers an exciting opportunity for growth and development in the dynamic field of advertising and marketing.

Key Responsibilities:

Research and Analysis:

• Conduct comprehensive market research and competitor analysis to gather insights and identify opportunities for client campaigns.
• Utilize various research methodologies to gather relevant data and information.

Strategic Planning:

• Assist in the development of strategic plans and briefs based on client objectives and target audiences.
• Collaborate with cross-functional teams to ensure alignment and integration of strategic recommendations.

Insight Generation:

• Translate research findings into actionable insights that inform creative concepts, messaging strategies, and media recommendations.
• Develop audience personas and segmentation strategies to tailor messaging effectively.

Client Collaboration:

• Participate in client meetings and presentations to present research findings and strategic recommendations.
• Build strong relationships with clients and serve as a trusted advisor on strategic matters.

Campaign Evaluation:

• Assist in evaluating campaign performance through data analysis and insights generation.
• Identify key learnings and opportunities for improvement to enhance future campaign effectiveness.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Communications, or related field.
• 1-2 years of experience in marketing, advertising, or strategic planning, preferably within an agency environment.
• Strong analytical skills with the ability to interpret data and extract actionable insights.
• Excellent communication and presentation skills.
• Creative thinking and problem-solving abilities.
• Proficiency in Microsoft Office Suite and familiarity with research and data analysis tools.
• Fluency in both Arabic and English is preferred.

Salt is acting as an Employment Agency in relation to this vacancy.