Digital Marketing Manager

Our client, a subscription based start up, is currently seeking a skilled and experienced Digital Marketing Manager to join their growing team. This individual will play a critical role in leveraging data to develop effective strategies, recommendations, and frameworks that enable our clients to achieve their business and communication objectives.

Job Responsibilities:

• Develop, execute, and optimize digital marketing campaigns across various channels, including Google Ads (Search, Display, and Video), Meta Ads (Facebook, Instagram), and other relevant platforms.
• Conduct keyword research, create compelling ad copies, and manage bidding strategies to maximize ROI and achieve campaign objectives.
• Monitor and analyze campaign performance, analyze key metrics, and provide actionable insights and recommendations for continuous improvement and optimization.
• Collaborate with cross-functional colleagues to ensure alignment of digital marketing strategies with overall business goals and objectives.
• Implement and optimize on-page and off-page SEO tactics to improve website visibility, organic traffic, and search engine rankings.
• Conduct regular SEO audits, keyword analysis, and competitor research to identify opportunities for optimization and content creation.
• Stay updated on the latest trends, best practices, and algorithm changes in digital marketing and SEO landscapes.
• Utilize analytics tools (e.g., Google Analytics, Google Search Console, Facebook Insights) to track, measure, and report on the performance of digital marketing initiatives.

Requirements:

• Minimum of 5 years of relevant experience in a digital marketing position
• Bachelor’s degree in marketing, economics, computer science/engineering, or a related field.
• Exceptional communication in English-Arabic a plus
• Strong strategic mindset with the ability to interpret data, extract insights, and provide data-driven recommendations.
• Previously worked in a subscription based business in the past is a bonus
• Experience with creative content and graphic design is a bonus
• Excellent strategic thinking and relationship-building skills.

Salt is acting as an Employment Agency in relation to this vacancy.