Digital Media Executive

Overview:

We are partnering with a leading media planning agency seeking a talented Digital Media Executive with 2 to 3 years of experience to join their dynamic team. This role will focus on implementing, optimizing, and reporting on digital media campaigns across various social platforms and the Google Display Network (GDN). The ideal candidate will possess a strong analytical mindset and the ability to translate data into actionable insights.

Key Responsibilities:

Campaign Implementation:

• Execute and manage digital media campaigns across social media platforms (e.g., Facebook, Instagram, LinkedIn) and GDN.
• Work closely with the creative team to ensure digital assets align with campaign goals.

Optimization:

• Monitor campaign performance, making data-driven adjustments to enhance ROI.
• Conduct A/B testing to refine targeting strategies, ad creatives, and overall campaign effectiveness.

Reporting:

• Prepare and deliver comprehensive qualitative and quantitative reports that outline campaign performance, insights, and recommendations.
• Present findings to internal teams and stakeholders clearly and effectively.

Learnings and Strategy Development:

• Analyze campaign outcomes to derive insights that inform future strategies.
• Stay abreast of industry trends, platform updates, and best practices to ensure innovative and effective campaigns.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2 to 3 years of experience in digital media campaign execution, optimization, and reporting.
• Proficient in digital advertising platforms (e.g., Facebook Ads Manager, Google Ads).
• Strong analytical skills with a knack for interpreting data to generate actionable insights.
• Excellent communication skills, both written and verbal.
• Familiarity with digital analytics tools (e.g., Google Analytics, social media insights) is a plus.
• Ability to thrive in a fast-paced environment and manage multiple projects effectively.

Salt is acting as an Employment Agency in relation to this vacancy.