Director of Brand Marketing

Our client, a growing ecommerce platform across the Middle East and EMEA markets, are looking for a Director of Brand Marketing to lead all aspects of online development for customer acquisition and Brand.

You will be responsible for:

• Develop and execute comprehensive brand marketing strategies to increase brand awareness, drive customer acquisition, and foster brand loyalty.
• Lead a team of marketing professionals, providing guidance, support, and mentorship to ensure the successful execution of marketing initiatives.
• Collaborate with cross-functional teams including product, design, and sales to develop integrated marketing campaigns that align with business objectives.
• Utilize data and analytics to track campaign performance, identify areas for improvement, and optimize marketing strategies for maximum impact.
• Stay informed about industry trends, competitor activities, and emerging technologies to inform marketing strategy and drive innovation.
• Manage marketing budgets effectively, allocating resources to initiatives with the highest potential for return on investment.

Skills required:

• Knowledge and strong appetite for digital marketing, social media, content
• Experience driving brand development, particularly with an edge of e-Commerce driven businesses
• Relevant experience in SEO/SEM, email marketing and content marketing
• Good communications skills, ability to multitask and prioritize projects
• +5 Years experience working for a technology or ecommerce business

Salt is acting as an Employment Agency in relation to this vacancy.