As Retention Specialist, you’ll spearhead the development and execution of impactful multi-channel campaigns aimed at boosting customer engagement, acquisition, activation, and retention. Your pivotal role involves monitoring metrics, scrutinizing campaigns, and delivering insightful reports on business and consumer behaviors.
- Crafting strategies to amplify customer engagement and foster growth through diverse integrated campaigns.
- Utilizing customer attributes to define segments and map out effective customer journeys.
- Conducting rigorous multivariate testing while refining campaigns through comprehensive communication audits.
- Gathering feedback, tracking performance, and honing customer targeting to enhance campaign effectiveness.
- Harnessing past campaign behavioral insights to optimize email campaigns, lists, and segmentation.
- Continuously refining optimization methodologies, distilling actionable insights, and brainstorming fresh experimental ideas.
- Analyzing crucial metrics, presenting progress against set objectives, and collaborating across teams seamlessly.
- Over 3 years of hands-on experience in fintech, or B2C product domains.
- Proven expertise in customer lifecycle marketing, campaign management, or customer value management.
- Proficiency in marketing automation tools like MoEngage, Amplitude, Netcore, Marketo, Adobe Campaign, or similar platforms.
- Experience using analytical and database tools such as Advanced Excel, Adobe Analytics, Google Analytics, etc.
- Strong visual communication skills, coupled with the ability to simplify intricate concepts and data.
- Technical agility and a strong appetite for adopting new tools and practices.
- Exceptional proficiency in spoken and written English.
- Experience in multi-site collaboration spanning different time zones.
- Analytical and quantitative skills, including a working knowledge of SQL and Python.
Salt is acting as an Employment Agency in relation to this vacancy.
Job Reference: JO-2311-339609
Salary per: annum
Job Start Date: 01/01/2024
Job Industries: Digital Marketing Jobs
Job Locations: UAE-Dubai
Job Types: Permanent