ASO/SEO Specialist

Marketing Department |

Reports to: CMO

Purpose of the Role

To improve organic discoverability and ranking across app stores and search engines by implementing and optimizing hands-on ASO (App Store Optimization) and SEO (Search Engine Optimization) strategies.

Key Responsibilities & Metrics

• App Store Optimization (ASO) – Optimize app titles, descriptions, keywords, and visuals across iOS and Android stores.
• Metric: Ranking improvement for target keywords | Increase in organic app installs
• Search Engine Optimization (SEO) – Conduct keyword research, on-page optimization, backlink strategy, and technical audits.
• Metric: Organic website traffic growth | SERP ranking improvements
• Content Optimization – Collaborate with content and web teams to align SEO/ASO strategies with published materials.
• Metric: Keyword-rich content delivery | Improved page engagement and time on site
• Performance Tracking & Analytics – Monitor and report on rankings, traffic, and install metrics using tools like Google Search Console, AppTweak, AppFigures, SensorTower, SEMrush, or others
• Metric: Weekly and monthly reports with actionable insights
• Competitor Benchmarking – Analyze competitors’ strategies in app stores and search engines.
• Metric: Weekly and monthly competitive review and performance comparison
• Experimentation & A/B Testing – Run experiments on app metadata, visuals, and website elements to drive performance.
• Metric: Improved conversion rates for installs or click-throughs

Qualifications:

• 3-5 years of hands-on ASO and SEO experience
• Proven track record in growing organic traffic and installs
• Familiarity with ASO tools (AppTweak, SensorTower, etc.) and SEO platforms (SEMrush, Ahrefs, Google Search Console)
• Experience working in mobile-first or app-focused environments
• Basic understanding of HTML, CMS platforms, and analytics tagging

Skills:

• ASO Strategy & Execution
• SEO On-Page & Technical Optimization
• Keyword Research & Analysis
• Performance Reporting & Insight Generation
• Competitor Analysis & Benchmarking

Competencies:

• Analytical Thinking – Interprets data to drive performance improvements.
• Hands-On Execution – Operates independently and delivers tangible results.
• Detail Orientation – Ensures all metadata, tags, and structure are accurate and strategic.
• Growth-Driven – Constantly seeks performance gains across organic channels.

Salt is acting as an Employment Agency in relation to this vacancy.