Paid Media Manager

Specializing in YouTube and Social Ads

About the Company:

Our esteemed client is a dynamic in-house agency based in the vibrant city of Dubai. Renowned for their innovative approach and exceptional results, they serve a diverse portfolio of brands, helping them achieve their marketing goals with cutting-edge strategies and creative solutions. As they continue to grow, they are seeking a highly skilled Paid Media Manager to join their team, with a particular focus on YouTube and social media advertising.

Job Overview:

As a Paid Media Manager, you will play a pivotal role in developing and executing our advertising strategies on YouTube and other social media platforms. Your expertise in paid media will drive brand awareness, engagement, and conversions for our diverse client base. This role demands a blend of analytical skills, creativity, and a keen understanding of digital marketing trends.

Key Responsibilities:

• Design and implement comprehensive paid media strategies to meet client objectives, with a focus on YouTube and social media platforms.
• Manage all aspects of campaign planning, execution, optimization, and reporting, ensuring high ROI for clients.
• Conduct thorough market research and competitor analysis to identify trends and opportunities within the digital landscape.
• Collaborate with the creative team to develop engaging ad content that resonates with target audiences.
• Monitor and analyze campaign performance, making data-driven decisions to optimize and improve results continuously.
• Stay up-to-date with digital marketing trends, platform updates, and best practices to maintain a competitive edge.
• Manage budgets effectively, ensuring maximum efficiency and impact.
• Foster strong client relationships, providing regular updates, insights, and strategic recommendations to meet their marketing goals.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• A minimum of 3 years of experience in paid media management, with a strong focus on YouTube and social media advertising.
• Proven track record of developing and executing successful paid media campaigns that have achieved or exceeded objectives.
• Proficient in using advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, etc.
• Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
• Excellent communication and interpersonal skills, capable of working collaboratively with clients and internal teams.
• Creative thinker with an eye for detail and an ability to innovate in a fast-paced environment.
• Familiarity with digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, etc.).

What We Offer:

• A competitive salary package and performance bonuses.
• The opportunity to work in a creative and dynamic environment, with a talented team of professionals.
• A chance to work with a diverse range of clients and industries.
• Continuous learning and development opportunities to advance your skills and career.
• A vibrant workplace culture that values innovation, teamwork, and excellence.

Salt is acting as an Employment Agency in relation to this vacancy.